Abstract
The objectives of this research are to (1) study the context and logistics management system for tourism (2) study the components of tourism logistics management and the efficiency of logistics management of tourist attractions in Songkhla province (3) study logistics management for tourism that affects logistics management efficiency, satisfaction, and loyalty of tourists in Songkhla province (4) study way to develop the efficiency of logistics management of tourist attractions in Songkhla province. The researcher used Mixed Methodology. The secondary data of qualitative research were analyzed with content analysis and the data of quantitative research were collected by questionnaire with 400 tourists in Songkhla province. The statistics used in data analysis were percentage, mean, standard deviation and multiple regression analysis. Quantitative research results revealed that factors of Tourism Logistics Management including Financial Flow, Physical Flow, Customer Service, and Information Flow. Factors of efficiency of logistics management including Reliability, Cost, and Time. Tourism Logistics Management in Physical Flow (β = 0.153), Information Flow (β = 0.155), Financial Flow (β = 0.195), Customer Service (β = 0.338) and efficiency of logistics management all 3 components are Cost (β = 0.229), Time (β = 0.387), Reliability (β = 0.205) are positively effect on Tourism Satisfaction significant. Tourism Satisfaction (β = 0.848) are positively effect on Loyalty of tourisms significant. Qualitative research results revealed from the secondary data, can summarize the results that have Top 5 popular tourist attractions in Songkhla province: (1) Samila Beach (2) Gimyong Market - Santisuk Market (3) Songkhla Old Town (4) Songkhla Lake, and (5) Tinsulanonda Bridge. All 5 tourist destinations have efficient logistics management for tourism. As for guidelines for developing tourism logistics management should be cooperation with relevant agencies in developing basic facilities.
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