Linking Tourism Routes by using a Logistics management system in Chawang District, Nakhon Si Thammarat Province

Abstract

The objectives of this research are 1) to study the needs of tourists towards tourism models in Chawang district, Nakhon Si Thammarat, and 2) to manage the linkage of tourism routes by using a logistics management system in Chawang District, Nakhon Si Thammarat. The research tools used for collecting were questionnaires collected from four hundred tourists who traveled in Chawang district and qualitative research, interviews were used with the government and private sectors, people in communities, and entrepreneurs in Chawang district, Nakhon Si Thammarat. There were fifteen samples The statistics used in the data analysis were frequency, percentages, mean and standard deviation (S.D.). The results of this research found that 1. Most tourists prefer to travel to natural tourist attractions with two hundred and thirteen people followed by cultural tourism sites with one hundred and fifty-two people and agricultural tourism with thirty-five people. 2. The results from the study of the tourists’ demand level for logistics services in the tourism aspect, Chawang district, Nakhon Si Thammarat, consisted of physical flow, information flow, and financial flow.  It showed that the tourists had a high level of needs in all three aspects. The most demanding aspect was the financial flow with the demand for goods/services, payment via credit/debit, or pay for goods/services via QR Code with mobile applications, followed by the information flow, the tourists want to get the map’s leaflet that gives the information about the direction, location of the places, and the physical flow, the tourists want to travel and stay in the safe accommodations and the safe communities, respectively. Reference Branford, M., and Lee, E. (2004). Tourism and Cultural Heritage in Southeast Asia. Bangkok: SEAMEO – SPAFA. Buranawimonwan, N. and Sukphet, K. (2018). “Tourism Logistics Context: Physical Flow on the Tak route - Mae Sot,” Journal of Dusit Thani College, 12(2), 80-96. Chaichan, T. (2012). Logistics Management for Tourism in Wang Nam Khiao District, Nakhon Ratchasima Province, Suranaree Journal of Science and Technology, 6(2), 17-33. Chantani,M. and Plangklang, L. (2017). Personnel Potential Development in the Community for Tourism Management Community Sustainability, Lat Chado Subdistrict, Phak Hai District, Phra Nakhon Si Ayutthaya Province, Phetchabun Rajabhat Journal. 19(2), 45-55. Chittangwattana, B. (2005). Thailand's Timeless Business Tourism Industry, Bangkok: CP Book Standard. Chomborisut, B. (2020). Linking tourism resources and activities of Chon Daen District to promote tourism at Sustainability of Phetchabun Province, Master of Science, Naresuan University, Phitsanulok. DeeSiltham, K. (2005). Logistics Management. Bangkok: Manager. Division of Tourism and Sports Economics. (2018). Tourism situation, December Bangkok: Ministry of Tourism and Sports. European Parliament, Luxembourg. (2002). European Union Action in the Tourism Sector – improving support measures for sustainable tourism. searched on November 22, 2019, retrieved from https://www.pik-potsdam.de/avec/peyresq2003/talks/0917/sillence/ background_literature/stoa103sum_en.pdf Goossens, (2000). Tourism Information and Pleasure Motivation. Annals of Tourism Research. 27(2):301-321. Jaroonsrirotikamjorn, W. (2017). The efficiency of Logistics Management of Tourist Attractions in Kamphaeng Phet Province, Journal of Modern Management Science. 10(2), 213 – 229. Mancini, M. (2005). Access introduction to travel and tourism. Australia: Thomson/Delmar Ministry of Tourism and Sports. (2011). The Ministry of Tourism and Sports Strategy No. 4 (2017-2021), searched on October 20, Retrieved from Morgan, N and Prichard, A (2000). Advertising in tourism and leisure. Oxford: Butterworth- Muller, H. (2001). Tourism and hospitality into the 21st Century. In A.lockwood & S.Medlik (Eds). Tourism and hospitality in the 21st Century. Oxford: Butterworth- Heinemann. Silcharu, T. (2009). Research and statistical analysis with SPSS. 10th edition. Bangkok: Business R&D. Sorat, T. (2009). Warehouse and Distribution Management Manual. Bangkok: V-Serve Logistics. Textor, R. B. (1980). A Handbook on ethnographic futures research. 3rd Cultural and Educational Futures Research Project, School of Education and Department of            Anthropology, Stanford University, Stanford, CA. Thongwilai, B. (2016). Survey Component Analysis of Pranburi Tourist Route Prachuap Khiri Khan Province For Thai tourists, Master of Arts: Bangkok. Uttayan, C. (2018). Tourist behavior, searched on October 25, 2019, retrieved from          http://Touristbehaviour.wordpress.com. Wanichbancha, K. (2006). Statistics for Research, 2nd Edition. Bangkok: Chulalongkorn University Book Center. Wongcharoenchaikul, S. (2018). A Study of Cultural Tourism Development Guidelines, Muang District, Uthai Thani Province, Master of Business Administration, Silpakorn University: Bangkok.