Factors Affecting the Recession of Construction Brick Industry: A Case of Moklan Brick Kiln Factory Nakhon Si Thammarat, Thailand

Abstract

Purpose of the Study: Construction brick industry has generated high income and it is the main revenue of Moklan city residents for a long time. However, recently, there has been a huge decrease of demand due to several reasons both from internal and external factors. The output of this research can be used to solve the problem and revive Moklan city economy. The purpose are 1) To study factors affecting the recession of the construction brick manufacturing industry in Nakhon Si Thammarat Province. 2) To propose a guideline for solving the recession problems. Methodology: This is qualitative research using in-depth interview as a research tool. The data were collected from 40 owners of the Moklan brick kiln factory in Nakhon Si Thammarat, Thailand selected by purposive method. Data were analyzed by content and thematic analysis. Main Findings: 1) Factors affecting to the recession of the industry consist of technology changes, environmental concerns, domestic economy, and product quality. 2) The guideline for solving this recession, the product must be environmentally friendly products, correspond to personal demand of customers, durable, and comprehensive usage. Applications: The output of this research can be applied in construction brick companies to improve their competitive advantage and production design and process. Novelty/Originality: This study reveal the factors to revive construction brick companies in Nakhon Si Thammarat , Thailand.