Abstract
This study aims to design a conceptual model that measures the tourism industry's performance in Indonesia by considering environmental dynamics due to the COVID-19 pandemic. This research uses an exploratory descriptive approach to designing a new conceptual model based on a literature review measuring Indonesia's tourism industry's performance. The research object in this study is SMEs in Rembang Regency, Central Java, one of the areas with potential tourism objects in Indonesia. The results of this study reveal the factors that affect the performance of the tourism industry, namely supporting systems and facilities, which include telecommunications, power sources, transportation, waste management, location, clean water sources, supporting industries, spatial, hospitality, safety and security; stakeholders and environmental dynamics. The government can consider these factors to produce a policy to develop the tourism industry.
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