Abstract

The great philosopher Zhuangzi (600-500 B.C.?) once wrote that a frog's field of vision is much wider than a man's. But, he added, a frog sitting at the bottom of a well can see only a fraction of the sky a man sees. Doing business in China is like trying to see the sky, and the purely business aspect is like the part of the sky one can see from the bottom of a well. If one does not jump out of the well to see the greater sky of China as a whole, then the image seen is incomplete. And if one is from a different culture, the image is apt to be further distorted.

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