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https://doi.org/10.1080/17404622.2011.625364
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Cite Journal: Communication Teacher |  Publication Date: Jan 1, 2012 |
 Citations: 1 |
Courses: Public Relations Journalism Campaigns Objectives: At the end of the semester, students will discover how digital marketing has become a staple in traditional public relations practices. Students will apply learned knowledge of digital marketing and social media to future business programs.
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