Abstract
The present article exposes key insights from the field of aesthetic experience, design management and social innovation. Reflections are made in relevant literature and its practical applications in the contemporary scenario for design discipline. Drifting points on each of these fields are exposed together with the paradoxes that emerge from such drifts allowing the continuous self-construction of the knowledge hereby embedded. Reflections are made in directional bridges for Corporate Social Responsibility Programs and Design Philosophy in respect of solving relevant social problems and addressing root causes of human needs by encompassing social changes. Conclusions in this regard are discussed so to build design wisdom.
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