THEORETICAL BASIS OF THE FORMATION AND USE OF AGRARIAN BUSINESS ENTITIES PERSONNEL POTENTIAL IN UNSTABLE CONDITIONS OF THE EXTERNAL ENVIRONMENT

Abstract

The formation, use and development of the personnel potential of agrarian business entities are based on the principles of the current corporate business strategy forms, which are the basis for unifying the values of the business entity and employees, a high level of corporate culture, high-quality performance of personnel, reducing the level of personnel turnover in the agrarian business sphere, increasing trust in company management, achieving a synergistic effect of current and strategic agrarian management. The effective development of personnel potential forms the prerequisites for ensuring the country's food security and increasing its export capabilities. The peculiarities of the agrarian sphere of the economy in the context of managing the development of personnel potential at the level of business entities are outlined. The principles of the development of personnel potential of agrarian business entities are substantiated. The architecture of the management system for the development of personnel potential is proposed, with an emphasis on the unit of the subsystem providing personnel potential and the functional unit of the management system of personnel potential. The key functions of working with the personnel of agrarian business entities in the unstable conditions of the external environment are revealed. Based on the system approach to the management of personnel development, the interaction of the elements of this management system should provide a synergistic effect through the effective use and target vector orientation of all its components. The management system for the development of personnel potential includes the block of the subsystem of the personnel potential (legal support, information and technical support, formation of personnel potential, planning, evaluation, analysis, selection of accounts and personnel audit) and the functional block of the personnel potential management system, which is a set of main functions of HR-agro-management, which are aimed at the organization and use of personnel to achieve the set goals and objectives of the agricultural company. Keywords: personnel potential, principles of development, management system, subjects of agrarian business.