Abstract

The economic content and specifics of the “personnel potential” concept at the individual, micro, and macro levels have been investigated. The study explored the component structure of personnel potential characterized by the presence of demographic, educational and knowledge, qualification, and motivational components. The paper examines factors affecting the formation, use, and development of personnel potential. The main stages of evolutionary changes in personnel potential have been singled out. The problems and risks of deteriorating the quantitative and qualitative characteristics of the personnel potential associated with the impact of crisis phenomena in the demographic, social, and economic spheres have been identified. It was noted that in the conditions of the war, there was a gradual narrowing of the demographic base for the reproduction of personnel potential due to the migration outflow of a significant part of the working-age population; reduction of the number of jobs. It has been proven that to increase the efficiency of the use of personnel potential at the micro, meso, and macro levels, it is advisable to improve the practice of forming the personnel reserve. The need was shown to stimulate employers improve employees’ skills and qualifications by obtaining assistance from the state employment service on the organization of professional training. The main directions for improving the quality of personnel potential at the regional and national levels are defined as an elaboration of the strategies for the development of personnel potential at the national and regional levels, preparation of the training programs, and upgrading of qualification of management personnel of local authorities. The directions are substantiated to minimize the risks and overcome the negative consequences of the deterioration of the quality of personnel potential to ensure the stabilization and acceleration of the recovery of the country’s economy based on innovation.

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