КОНЦЕПЦІЇ КОНКУРЕНЦІЇ ЯК КЛЮЧОВА СКЛАДОВА НАУКОВОГО ЗАБЕЗПЕЧЕННЯ ФОРМУВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОДУКЦІЇ ТВАРИННИЦТВА

Abstract

The scientific article has proved the importance of researching the concepts of competition within the framework of ensuring the formation of the competitiveness of Ukrainian livestock and Ukrainian livestock products. Five basic concepts of competition have been defined: “Contest as a static state,” “Competition as a process of rivalry,” “Porter’s diamond,” RAM, and IIT. The following basic concepts of competition have been theoretically characterized by a set of features, such as levels of using the concept (world, international, national, industry/regional, and individual enterprise/individual household); enterprises that can use the concept appropriately; behavior and activities of competitors; consumer behavior; the behavior of other market participants; key terms of using the concept (critical terms of the competition); a key criterion for the formation of competitiveness; possibilities of implementation into animal husbandry (macro – national level; meso – branch and regional level; micro – individual enterprises and households). In addition, the positive and negative aspects of using each of the five defined concepts of competition to form the competitiveness of Ukrainian livestock and Ukrainian livestock products have been determined. It has been proved that the concept of competition, “Competition as a static state,” can be used, with certain limitations, in animal husbandry at the macro-, meso-, and micro levels; “Competition as a process of rivalry” can be used in animal husbandry at the macro, meso, and micro levels; “Porter’s diamond” can be used in animal husbandry mainly at the meso level; RAM can be used in animal husbandry mainly at the micro level; and IIT can be used in animal husbandry mainly at the macro level. The limitation of the use of each of the researched concepts of competition in terms of the formation of the competitiveness of Ukrainian livestock farming and products of Ukrainian livestock breeding has also been noted. It requires a balanced, appropriate, and thorough use of concepts at the macro-, meso-, and micro-levels of the modern economic systems functioning.