THEORETICAL BASIS OF INFORMATION AND COMMUNICATION SUPPORT OF HEALTHCARE ACTIVITIES

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The article investigates the theoretical essence of information and communication support of health care institutions, analyzes its components such as information and communication. The main approaches to the interpretation of the concept of “information” from the point of view of different branches of science are revealed. The paper identifies that health care facilities are in continuous communicative interaction with the target audience – government agencies, the public, the population, and schematically presents its process. It is determined that the health care sector is characterized by the presence of internal and external information environments, within which internal and external communication links are distinguished and implemented. It is noted that the management of information and communication support of health care institutions provides for the functioning of a single information system of the institution, which is part of the national medical information system. The article analyzes the functional components of information and communication support of medical institutions and presents their brief characteristics. The functional components of the work include: information support, communication, organizational, legal, financial, software, mathematical, technological and documentary support. It was found that the management of information and communication support of the health care institution involves the allocation of two subsystems: information and communication. Management of the information subsystem offers the organization of work from information arrays, management of the communicative system of connection to establishment of communicative communication with target auditors. The article establishes generalized principles of functioning and development of the system of information and communication support of health care institutions. It is determined that the management of health care facilities directly depends on the development and use of modern technologies, which contributes to the improvement of the management process.