THEORETICAL AND METHODOLOGICAL PRINCIPLES OF RESEARCH MONITORING OF THE EUROPEAN TOURISM ECOSYSTEM GREEN AND DIGITAL TRANSITION

Abstract

Objective. The objective of the article is to generalize and analyze the theoretical and methodological basis of the green and digital transition of the European tourism ecosystem in the context of the implementation of the renewed industrial strategy of the EU. Methods. To achieve the outlined goal, such methods of empirical and theoretical research were used: literature review, theoretical generalization (to identify, collect and analyze modern research on the digitalization and greening of tourism), a descriptive method (to highlight the methodology of tracking ecological, digital and socio-economic aspects of tourism according to using harmonized data and indicators for the European tourism ecosystem), data visualization (for visualization and grouping of material). Results. Multi-annual EU Work Plan of the European Agenda for Tourism 2030 is characterized in five priority areas, namely: "Enabled policy and governance frameworks", "Green transition", "Digital transition", "Sustainability and inclusion", "Skills and transition support". The methodology of monitoring the green and digital transition of the European tourism ecosystem using the online tool "EU Tourism Dashboard" is highlighted. The indicators of the panel, which are grouped according to the priority areas: "Green transition", "Digital transition" as well as the blocks "Socio-economic indicators" and "Main descriptors of tourism" are summarized, the sources of information for the calculation of indicators are highlighted. The main tools for financing the green and digital transition and increasing the sustainability of EU tourism are substantiated, namely: private investments and loans, sources of EU funding for tourism, EU technical support for the transformation of the tourism ecosystem, programs at the national and regional levels within the framework of cohesion policy.