DATA ANALYTICS AND PROSPECTS FOR MANAGING THE DIGITAL DATA SPACE

Abstract

Objective. The objective of the article is to review the current state and prospects of managing the digital data space, analyze key trends in the field of big data processing and analysis, and identify the challenges and opportunities associated with these processes. Methods. To analyze the features of managing the digital data space, the following methods were used: the method of analysis and synthesis (for assessing the current state and development trends of data management), the method of systematization and generalization (for identifying key features and challenges in data management), and the abstract-logical method (for forming conclusions). Results. Results. The paper analyzes the potential of the digital data space for transforming business and other areas of activity in the current environment, the growth of data volumes, the development of the Internet of Things, cloud computing, artificial intelligence and machine learning, which create new opportunities for using data in organizational management systems. The paper highlighted the issues facing organizations, such as ensuring data security, integrating information from various sources, and using analytical tools effectively. Particular attention is paid to privacy protection and compliance as key aspects of digital data management. It was noted that the use of modern technologies, such as blockchain and robotic automation processes (RPA), can increase productivity, efficiency, and data security. The paper emphasizes that managing the digital data space is a multifaceted process that requires an integrated approach and continuous improvement of technologies and skills. The author emphasizes the need for new strategies and investments in advanced technologies for collecting, storing, processing and analyzing big data. Based on the analysis, it was concluded that effective management of the digital data space is critical to increasing the competitiveness and innovation capacity of organizations in Ukraine and the world, as well as promoting the development of business, science, education and other areas, ensuring sustainability and flexibility in the long term