Abstract
With the entry of Global Giant Walmart, the Indian e-tail market was expected to sky-rocket instantly, however in real world, the things don’t happen ‘maggi-fast’. It is obvious that the online retail game becomes interesting only if the platforms are allowed to be ‘an inventory based’ rather than only a ‘marketplace’, but since it shall create a vast financial impact on the pre-existing age-old brick & mortar retail bodies, the same is not permissible in India.The frequent changes in our FDI policy and fierce competition from opponent like Amazon didn’t really give Flipkart the ‘hyped boost’ in-spite of Walmart pouring in billions of dollars in investments. Though Flipkart has always maintained to adhere to the changing regulatory norms, ever since its existence, it has always been in the news for the presence of a few dominant seller names on its marketplace platform who have enjoyed huge shares in the pie of sales giving rise to the question of survival itself for the remaining small-timeregistered sellers on such platform. This study tries to do the reality check about the dominance of a few sellers on its platform by micro analyzing the selected 70 top most-rated products in the highly popular- electronics section available for sale on Flipkart during end of April 2020. The results of the study in the form of observations and suggestions can be really game changing for such a gigantic corporation if taken a timely note in the right sense.
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