Abstract
Mid-2014, Amazon, the world’s largest ecommerce company and Flipkart, India’s largest, were playing a game of investment one-upmanship. A day after Flipkart raised a billion dollars in investments, Amazon announced an investment of 2 billion dollars in the Indian market [1]. This was also the time when Paramount Pictures released the fourth in its Transformers series — Transformers: Age of Extinction. My 9-year-old son, Dhruva, fascinated by the Transformers characters, had made his trip to Hamleys and claimed his rights to Hasbro’s Optimus Prime, but this wasn’t enough to complete his story and he wanted other characters — specifically Grimlock (Grimlock is the Dinobot that helped Optimus Prime as his steed). We thought this was a good occasion to introduce Dhruva to the world of ecommerce and ordered Grimlock on Amazon’s India site.
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