Abstract
This study aims to identify, reveal, analyze and describe adaptation of Andy Irawan Music's efforts to deal with the Covid-19 pandemic in the wedding music industry. The author uses an interdisciplinary approach, by borrowing theories and concepts from the disciplines of musicology, sociology, and economics. The object in this study is industry and adaptation, with the subject Andy Irawan Music. The research design uses an interpretive case study located in Semarang. The data were collected through observation, interviews, and documentation. The results show that Andy Irawan Music could adapt during the Covid-19 pandemic. Adaptation efforts made by Andy Irawan Music include appearing with new formations, optimizing the use of social media/ digital platforms, applying virtual music, following recommended health protocols, participating in wedding showcases, and creating Andy Irawan Disciples. 
Highlights
The music industry at weddings ceremony cannot be separated from the wedding industry
This study aims to analyze and describe the adaptation efforts of Andy Irawan Music in facing the Covid-19 pandemic in the music industry
Wedding Music Industry Industrialization is a process of activities carried out by the industry, which includes production, distribution, and consumption (Ardini, 2016, p.58)
Summary
Universitas Negeri Semarang, Indonesia Received 27 April 2020, Accepted 15 August 2020, Published 23 December 2020 Abstract This study aims to identify, reveal, analyze and describe adaptation of Andy Irawan Music's efforts to deal with the Covid-19 pandemic in the wedding music industry. This study aims to analyze and describe the adaptation efforts of Andy Irawan Music in facing the Covid-19 pandemic in the music industry
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