Abstract
In the intricate weave of urban development, the tapestry of culture plays an instrumental role in influencing real estate buying behaviors. This review paper delves into the complex relationship between cultural factors and real estate choices in the burgeoning city of Gurgaon, Haryana, India. Drawing upon an extensive examination of literature, surveys, and empirical studies, this paper seeks to shed light on how deep-seated cultural values, beliefs, and traditions influence the preferences and decisions of consumers in the Gurgaon real estate market. From the significance of Vastu Shastra in architectural designs to the socio-cultural implications of neighborhood choices, this study underscores the undeniable impact of cultural threads on the city's real estate tapestry. As Gurgaon emerges as a global metropolis, understanding these cultural nuances not only enhances our comprehension of its residents' preferences but also provides insights for developers, policymakers, and urban planners to weave a cityscape that resonates with its people's cultural fabric.
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