Abstract
ABSTRACT A content analysis of weekday shifts at commercial FM radio stations in the top 20 markets in the United States was conducted. Findings show women are underrepresented in nearly every daypart. Overall, women make up approximately one-third of both morning drive talent and on-air talent overall. However, women constitute only 14.58% of all marquee/lead morning hosts. No women are heard on air during the week on 14% of stations sampled. Women are best represented on Adult Contemporary stations, and least represented at Rock, News/Talk, and Sports stations. Market size nor station ownership impacted air-talent gender.
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