The #TrustedInfo2022 dataset: States’ trust-building social media campaigns during the 2022 election cycle

Abstract

Abstract We introduce a dynamic dataset of all communications by state election officials (EOs) on social media during the 2022 election cycle and develop metrics to assess the effectiveness of trust-building strategies on voter confidence. We employ quantitative manual content analysis of 10,000 organic posts from 118 state EOs’ accounts on Facebook, Instagram, and Twitter between September 10 and November 30, 2022, and code for the presence of variables that measure EOs’ efforts to combat misinformation and build trusted networks of communications. The measures we present here address two questions: (1) How much coordination was there among states in terms of incorporating the #TrustedInfo2022 campaign, promoted by the National Association of Secretaries of State, in their social media communications, and (2) How much of states’ social media communications explicitly signaled that EOs are trusted sources of information? We demonstrate the applicability of our data on research that evaluates the impact of trust-building campaigns on voter confidence in elections, which is grounded on theories of deliberative democracy and democratic listening.