Abstract
When the professional architect encounters a client who seems to know something about architecture—and there is a growing number of such people outside the profession today—he puzzles about it. What is it the man knows ? Where did he learn it ? Surely not in a professional school. He does not talk that way. The architect will discover that his client's “education” began, like as not, in some college art course—not a course for professionals, the producers, but just a course for college students, the ultimate consumers. And if the enquiring architect really wants to know what happens in such courses he takes his question to the college art teacher and demands an answer. A group of architects put this question to me, and this is what I told them.
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