Abstract
Peter Wright is a professor of management at Southeastern Louisiana University, Hammond. He has published articles in such journals as the Harvard Business Review, Strategic Management Journal, and the Long-Range Planning Journal. He published Challenges to Management in the Arab World in the August 1978 issue of Business Horizons. Three different firms. Three strategic options. RCA succeeded by choosing the leastcost option. Coca-Cola opted for differentiation. Rockford found a special niche in its market. Which is the right option for your firm?
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