The Strategic Management of Market Information to SMEs during Economic Crisis

Abstract

In periods of prolonged economic crisis the companies and especially the SMEs ones are affected negatively. They show signs such as the decrease of sells, the shrink of profits, the indulgence of financing, the difficulty of covering the obligations towards the suppliers. On the contrary, lots of studies show that there are still some sectors that have been affected a lot from the financial crisis, there are companies which show a remarkable yield and it seems that they get a benefit from the crisis and make use of chances. The difference of the companies’ attribution still observed in the same geographical region even though to the same local market. A very important role in connection with the diversification of the companies’ attribution seems to play a major role the different face of the information handling. Into this specific paper we will be concentrated to this factor that means the handling of the information as a strategic mean to the face and the handling of crisis of the SMEs. There is going to be examined how SME‘s that suffer from the financial crisis make a productivity as an advantage of survive the strategic management of information. The analysis will be concentrated to Greek business market and specifically to the SMEs of Greece.There is going to be used empirical data that have been gathered through interviews into Greek SMEs of different sectors and size.