Abstract
Through the collection of the main data (Box Office Revenue, Cinema Screens, Film Viewing, Feature Film Production) of the Chinese film industry in the past 7 years, this paper analyzes the development status and the reason for the rapid development of the industry. Based on data analysis and realistic investigation, this paper points out that Chinese film industry faces some problems, such as lack of connotative development, short industry value chain, and restraints of institutional supply. Correspondingly, this paper puts forward policy and management recommendations.
Highlights
Film is an important vehicle for the spread of a nation’s ideology, a means to demonstrate the soft power of a country’s culture and the pillar of a country’s cultural and creative industry
Statistics show that Chinese people go to the cinema once every five years, whereas the Americans go to the cinema for 5.7 times every year and South Koreans 2.27 times a year [2]
The ratio between publicly released films and the yield has been low; secondly, overseas earnings of domestic feature films have been declining after the year 2010 when that figure hit 3.517 billion yuan; and thirdly, the domestic market share of Chinese films has been hovering around 55%, making it obvious that foreign films especially American films have taken a large proportion of profits from China’s market
Summary
Film is an important vehicle for the spread of a nation’s ideology, a means to demonstrate the soft power of a country’s culture and the pillar of a country’s cultural and creative industry. Around 200 of the 305 released feature films in the Mainland were on show for only one day due to poor box office performance. It is difficult for mainstream films to win the viewers and the market, and achieve the anticipated propagation effects and external benefits in terms of artistic appreciation and ideological education [5]. Under such circumstances, mainstream filmmakers should understand and cater to the viewers’ demands rather than immerse in their own fantasies [6]. This article will focus on three topics of China’s film industry: reasons for the rapid development; main problems the industry faces; and countermeasures for sustainable development
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