The specifics of public authorities' communications in social networks on the example of using the remote electronic voting system in the presidential elections of the Russian Federation in 2024

Abstract

The subject of the study is the communicative process arising in the digital space in the context of the use of remote electronic voting (hereinafter referred to as DEG) in the presidential elections of the Russian Federation in 2024. The purpose of the work is to develop practical recommendations for improving the communicative interaction of the state and society in social networks. The authors analyze new forms of interaction between government agencies and the public, as well as conflict situations arising in this regard. Particular attention is paid to the perception of the DEG system by citizens, the identification of factors causing negative reactions, such as technical failures and insufficient information support from government agencies. The author also discusses the issues of mediatization of political processes in the context of digitalization and information warfare. In addition, the author examines the tactics of government agencies' reaction to negative comments and fakes. Statistical methods of analysis of official publications and comments, as well as elements of sentimental and critical discourse analysis were used for the study. The scientific novelty of the work lies in the study of public communications related to the introduction of DEG, as an example of the mediatization of political processes in Russia. The study identifies key factors that provoke conflict situations in the process of using the DEG system, such as technical failures and insufficient level of advice on solving these problems. Conclusions are drawn about the need to improve feedback from the public, increase information transparency of the system and develop more effective solutions for technical support. Measures to reduce conflict in communications through the use of mediation technologies and strengthening dialogue between government agencies and society are also proposed. In addition, this work emphasizes the need for further research and improvement of mediatized interaction processes.