Abstract
It is easy to attract visitors when you have plenty of resources, nice accommodations, powerful selling techniques, many supporting sectors and of course reliable government support. The challenge starts when you lack most of the above and what you have is only a handful of beautiful natural resources, breathtaking sceneries, goodwill and a great desire and pride to show those visitors what your country is made of. How can we generate income using what we have? The answer is simple. You target that group of customers whom are specifically interested in what you have, beautiful views, heartfelt welcome, home like accommodations and very warm people. These customers do not look for fancy, expensive, overcrowded hotels; they are in search of real beauty and nature. They have special interests and would like to fulfill them toward a reasonable price. Hence starts the development of what is widely known as the special interest tourism whose analysis as a potential tool for the improvement of tourism in the region of Shkodra is the main purpose of this paper.
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