Abstract
The term special interest tourism (SIT) first appeared in the tourism literature nearly three decades ago and continues to be used as a label by tourism scholars, researchers and educators. Given SIT is most robust as a demand construct, this chapter uses the acronym SIT to refer to special interest travel and special interest travellers. The chapter traces the development of SIT, identifying milestones for both SIT and other closely related terms that have gained traction in the tourism literature in recent decades. The similarities, differences and overlaps between SIT, neo-tribal tourism and serious leisure are discussed and presented as a diagram. The chapter concludes with avenues for further research and implications for marketing.
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