Abstract
Much of the research documenting the size and importance of special interest (SI) tourism is based on secondary analysis of visitor survey data. Segments are defined by analyzing responses to activity questions, with the assumption being that activities are a valid proxy for motives to travel or trip purpose. The soundness of this approach is based on two suppositions that do not appear to have been questioned. The first is that visitor surveys are constructed in such a way that valid SI trip-purpose segments can be defined. The second is the existence of a direct correlation between actions and motivations. This article illustrates that both suppositions are unfounded, resulting in the production of figures that overstate the true importance of SI tourism as a trip generator by as much as 20 times. The authors call for the discontinuation of the method.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
