Abstract
This study, guided by the broaden-and-build theory (BBT), examines the relationship between leisure travel frequency and tourists’ quality of life (QoL), with happiness and psychological resilience as key mediators. We also explore how tourists’ coping abilities and perceived vulnerability levels shape this relationship as moderators. Using cross-sectional surveys with Australian tourists at three time points (Study 1– n = 599, Study 2– n = 290, Study 3- n = 379), we evidence the connection between travel frequency and QoL, highlighting the mediating roles of happiness and psychological resilience. Individuals with weaker coping abilities and high vulnerability levels are also shown to benefit more from increased travel frequency in terms of QoL. These findings deepen our understanding of the link between leisure travel and QoL, identifying the types of tourists who gain the most from frequent travel. Theoretical and managerial implications are discussed in line with these findings.
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