The semantic congruity effect: Some tests of the expectancy hypothesis

Abstract

Subjects comparing items in memory along some dimension are usually quicker to specify the lesser (than the greater) of two low magnitude items and the greater (than the lesser) of two high magnitude ones. One account explains this congruity effect as due to subjects instructed to specify the higher as expecting high magnitude items to follow and the reverse being true for subjects specifying the lesser. Three experiments tested this expectancy hypothesis. In experiment 1, subjects were set to the actual size range of each pair before the pair was shown but the congruity effect still occurred. In experiments 2 and 3, subjects compared critical pairs from a narrow size range plus more from either the same or much broader ranges. Times to compare the critical pairs were the same regardless of the range of the other pairs that subjects were exposed to. These results are strong evidence against the expectancy hypothesis.