Semantic congruity in symbolic comparisons: Evidence against an expectancy hypothesis

Abstract

A previously proposed expectancy hypothesis predicts that the semantic congruity effect typically observed in symbolic comparison tasks will be eliminated when the items to be compared are presented prior to the comparative. Previous studies testing this hypothesis have been inconclusive. The present experiments demonstrate that a semantic congruity effect can be obtained when the comparative follows the pair after a 1-sec (Experiment 1) or 4-sec (Experiment 2) delay. Lexical markedness effects were also obtained. The key to producing a “comparative-after” congruity effect is to intermix questions about several different dimensions, so that when the pair is presented, subjects will be unable to anticipate the question. The results disconfirm the expectancy hypothesis.