Effects of stimulus and contextual information on the lexical decision process.

Abstract

Two experiments were conducted to investigate context effects on the lexical decision process. In both experiments, observers classified letter strings as words or nonwords following the presentation of context in the form of an incomplete sentence. In Experiment 1, the predictability of congruous word stimuli and their frequency of occurrence in printed English were varied. These two factors had independent and additive effects on decision latencies. Stimulus quality, word frequency, and semantic congruity (i.e., congruous vs. incongruous) between the context and the stimulus were varied in Experiment 2. The effects of semantic congruity and word frequency on decision latencies combined additively, as did the effects of semantic congruity and stimulus quality. Two complementary mechanisms were proposed within the framework of a modified version of Becker’s verification model to account for the differential effects of single-word and sentence context priming on the lexical decision process.