The Rush Before The Storm: Assessing The Role Of Fear Of Covid-19 Toward Panic Buying Behaviors In The Covid-19 Pandemic In Indonesia

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COVID-19 is an infectious disease caused by a type of coronavirus discovered in 2019. This phenomenon has a major impact on lives globally. Public anxiety and fear of the virus create a new lifestyle that must be controlled by individuals. Onse of the behavioral impacts that occur during a pandemic is panic buying. This study uses quantitative methods with simple regression data analysis techniques. The study used a purposive sampling technique. Subject criteria and this study is Indonesian citizens (WNI) who were affected by the COVID-19 pandemic both (economically, educationally, socially, healthily, and others). The scale used to measure fear of COVID-19 is the Fear of COVID-19 Scale with a reliability of 0.82. Panic Buying Scale with the reliability of 0.945. This study aims to examine the role of fear of COVID-19 in panic buying behavior during the COVID-19 Pandemic in Indonesia. This study involved 990 respondents who are people in Indonesia. The results showed that there was a role from Fear of COVID-19 to Panic Buying behavior during the COVID-19 pandemic in Indonesia. Based on the results of research conducted by researchers on 990 respondents who are Indonesian citizens (WNI), at least 18 years old and affected by the COVID-19 pandemic, it can be concluded that there is a role for fear of COVID-19 to behavior panic buying in the community during the COVID-19 pandemic in Indonesia. The study had a positive and significant role in panic buying behavior.