Abstract
The aim of the study is to investigate the current situation of mountain tourism and its sustainability in Turkey as a new and ascending tourism product. In addition, tourism policies of Turkish Ministry of Culture and Tourism in the mountain tourism area are scrutinized. Not only the tourism policies of the government are enough to promote a new alternative tourism type, but also the role and effects of tourism middlemen such as travel agencies, tour operators, and tour wholesalers cannot be denied in the promotion of a destination. Mountain tourism can be accepted and classifi ed as one of these mentioned alternative and newly developed types of tourism in many destinations. Therefore, mountain tourism could be one of the best alternative tourism opportunities for many destinations if they have suffi cient resources, namely naturally attractive mountains and related infra and/or superstructure.
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