The Role of Tourist Networks in the Improvement of the Destination Product’s Quality – Results of Research

Abstract

Purpose. The aim of paper is to present the survey results to determine and assess the role of tourism networks in improving the quality of a tourism destination product. Method. The study was based on: the literature analysis method and other sources of data and interview technique. Findings. The study indicates that network organisations influence the quality of tourist destination in main dimensions of: Reliability, Assurance and Responsiveness. Less activity can be observed in the dimensions: Tangibles and Empathy. Direct effects in terms of improving the quality of tourism infrastructure are indicated by these organizations, which represent the majority share of local government units. Research indicates a low level of development of ethical attitudes. However, it should be noted that activities of network organizations are often distracted. Research and conclusion limitations . Investigated network organizations do not have clearly defined strategies, evaluation was based on self–evaluation made by organization leaders, restrictions on access to information of the network organizations. Practical implications. The study highlighted further directions of improving the tourism product of destination in terms of both organizational and individual dimensions of quality. Originality. The originality of the study is an attempt of influence evaluation of network organisations on quality of tourist destination. The novelty is also empirical verification of theoretical postulates regarding the role of network organizations in improving the quality of tourist products of a destination which have been formulated in the literature. Type of paper. Research paper.