Abstract
As reported by the Federation of European Publishers [2] “Book publishing is the largest cultural industry in Europe, and European publishing (uniquely among European cultural industries) is a world leader”. The sector can count on €36–40 billion in market value, €22–24 billion turnover per year, and from 600.000 to 700.000 jobs. However, digital transformation is imposing massive changes. To keep the position, the European publishing industry must dominate the transformation. In line with this, the aim of the research conducted in the Möbius project, funded by the European Commission, is twofold. On the one hand, to gather knowledge on existing practices considering challenges and opportunities for the sector. On the other hand, to deliver, at the end of the funding, (i) technical solutions that could foster the state of the art of the sector and (ii) theoretical contribution, in terms of new business model, to reshape current models for revenue. In line with this, it is crucial to understand the power of the so-called prosumers and empower them into the value chain delivering user-centric and user-driven perspectives in the design and delivery of enriched media experiences for books. Given the importance and centrality of the publishing industry for other creative and cultural sectors as well (e.g., audiovisual, music, architecture, etc.), the expectation is that research findings will inform future European policy strategies for the cultural and creative industry in order to provide support and funding to the publishing sector.
Highlights
Creative and cultural sectors and industries (CCSI) are crucial for the European economy
The project explores the following research questions, (i) what is the role of technology in supporting the reshaping of the traditional value chain for publishing; and (ii) what is the role of the users in the definition of innovative business models? To investigate the role of users, we focus on a specific group of users, called prosumers
According to data emerging from desk research and interviews with defined stakeholders, it is confirmed the importance to reflect on new business models to reshape the current practices of the publishing sector and foster the use of data to inform the industry
Summary
Creative and cultural sectors and industries (CCSI) are crucial for the European economy. This industry is exposed to massive changes. A literature review has been performed to identify which are the main issues recently faced by the industry. First of all, it is crucial for the stakeholders engaged in the sector to establish revenue models keeping a non-profit mission. The aim of the paper is to focus on the importance gained by users’ engagement in reshaping business models and technology development for a specific creative and cultural sector: the publishing industry
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