The Role of Organizational Development in Achieving the Competitive Advantage of University of Hail as one of the requirements of The vision of the Kingdom of Saudi Arabia 2030

Abstract

The current study aimed to identify the role of organizational development (curricula - strategies) in achieving the competitive advantage of the University of Hail as one of the requirements of the Kingdom's Vision 2030, and to achieve this goal the study used the descriptive method. The study reached a number of results, the most important of which are: Hail University has a high degree in applying the curricula of organizational development practices, and a medium degree in applying organizational development strategies. It also achieved a high degree in its ability to achieve a competitive advantage. A positive correlation with statistical significance at the level of (0.01) was found between the application of curricula and strategies for organizational development at the University of Hail and its ability to achieve competitive advantage as one of the requirements of the Kingdom's Vision 2030 as seen by the academic leaders. The strategy of values and re-education was the one that most contributed to predicting the amount of impact on the ability to achieve the competitive advantage of the University of Hail as one of the requirements of the Kingdom's 2030 vision, followed by the strategy of strength - oppression and finally the career approach, and at the end of the study it was recommended that for the success of the competitive advantage at the University of Hail, more reliance should be placed on the career approach in organizational development processes by developing the philosophy, mission, goals and strategies of the organization in response to changes in the surrounding environment.