The Role of Interactive Media in Enhancing Audience Engagement in Television Programs

Abstract

With the advent of the digital era, the application of interactive media in television programs has become increasingly widespread. This paper aims to explore how interactive media enhances audience engagement in television programs, analyzing its mechanisms and effects. Through literature review and case studies, we find that interactive media not only increases audience participation but also improves program quality and strengthens audience loyalty. This paper proposes effective strategies for applying interactive media in television programs and points out future research directions.