Abstract
Artificial Intelligence (AI) is an emerging field that should be encouraged because of the enormous benefits it has to offer. In the world today, Artificial Intelligence is being introduced in practically every aspect of society and taxation is not exempt. The benefits of applying Artificial Intelligence to taxation cannot be over emphasised. Its application will guarantee accuracy, reliability, and sustainable revenue generation to the extent of positively influencing taxpayer behaviour. For instance, issues such as multiple taxation and incomplete taxpayer data can easily be resolved by the application of Artificial Intelligence with the effect of an improvement in the confidence of the taxpayer. Unfortunately, the Nigerian tax structure is still grappling with the primitive measures set by the taxing authorities regardless of the enormous potential and advancements in the digital world. The object of this paper is to discuss the potentials of artificial intelligence in taxation and how marketing research can aid in determining where it is well needed.
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