Abstract
The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more they refer to the formal sources, the more they refer to the informal ones. It was also proved that in the tested group the place of residence, the time spent using the Internet and the value of a product had an influence on the prevalence of formal sources.
Highlights
The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey
The findings show that formal and informal sources of information are used to different extents
The research revealed compared to the entire group, the respondents that the formal sources of information about a living in an agglomerations that have under 10 product are used significantly more often than thousand inhabitants or that range in population the informal ones (t=31.641; p
Summary
The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. The more they refer to the formal sources, the more they refer to the informal ones. It was proved that in the tested group the place of residence, the time spent using the Internet and the value of a product had an influence on the prevalence of formal sources
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
