The Role of Color Psychology in Interaction Design

Abstract

Interaction design is a multidisciplinary profession in which psychology plays an important role. The purpose of design is to solve the problem, and a better solution can provide a better user experience, so the key to our user experience lies in the user's psychology. As early as the end of the Spring and Autumn period in China, the first theoretical document on design "Kaogong Ji" recorded the "five elements and five colors" (color), and the importance and role of humanistic care for design. Color affects our perceptual system, and color psychology is a subjective feedback to the objective world. On the basis of introducing the concept of color psychology and interaction design, the principles and methods of interaction design are proposed by using color psychology.