Abstract

This study takes the interactive design in the display space, reference collection and case analysis, through the development of technology, from a simple unilateral communication with people and things as the boundary, to a two-way communication between people and things, and people and space. Consumers want to experience the maximum happiness, surprises and sadness rather than simple functional and physical conditions. Such a desire leads to changes in spatial patterns, where space is used not only for physical functions, but as an interactive medium for communication and experience. Therefore, the purpose of this paper is to define the concept of interaction design of display space; grasp the interaction design characteristics of display space; on the basis, propose the development direction of display space interaction design. This article hopes that through the examples of display space communicated to many users, restore the concept and characteristics of display space interaction design, apply the interactive design to the display space, and conduct case analysis and design expression of cultural display, public relations display and sales display in the display space.The results and contents of the study are as follows: First, interactive design has made good use of visual factors. Compared with publicity and sales display, cultural display can also stimulate various senses in addition to visual factors. Secondly, cultural display can maximize the display intention that artists want to convey through interactive design. Publicity and display can improve the brand image, and sales display can immediately promote sales. Again, when entering the restricted space, the movement of the subject is for interaction, while in the open space, the interaction induces consumer attention and behavior through the movement of information. Finally, culture, advocacy, and sales displays are focused, immersive, and visibility to deliver new experiences by visually presenting visual changes to consumers. Therefore, the existing one-sided visual paradigm is broken, and the vision of interactive communication becomes possible, which is also the ultimate purpose of displaying the spatial interaction design. Based on these studies, we expect that the interactive design of presentation space can induce various sensory experiences to immerse people in positive displays, and that technology-based interactive users will broader as technology evolves. Based on this, the future research hopes to help the interactive design development of various exhibition space.

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