The Rise and Bypassing of Streaming Media

Abstract

With evolving societal lifestyles and changing popular perspectives on film consumption, online streaming has gradually supplanted the traditional cinema experience. Amid the rapid rise of the streaming era, this paper focuses on the emergence, market competition, and future prospects of streaming media. Taking Netflix as a case study, this platform has leveraged big data to reshape the downstream positioning of streaming media within the industry value chain. Comparative analysis of historical data reveals intense competitive confrontation among streaming platforms launched by other major entertainment corporations, shaping the landscape of the streaming market. It is observed that to thrive in this fierce competition, a marketing approach combining cinema with the concept of the Metaverse has demonstrated promising preliminary results and substantial developmental potential. The narrative structures of online films are better aligned with the dissemination patterns of streaming media compared to traditional theatrical releases, rendering streaming media a more preferred choice for audiences and continually expanding the user base of the streaming market. Investigating the future prospects of streaming media development not only supports the burgeoning film industry but also paves the way for a more diversified and enriched cinematic landscape.