The Research on the Design of Colors, Patterns and Texts for Paper Stocks Tea Packaging Visual Design

Abstract

Tea has been a popular beverage since ancient time and accumulated a great deal of culture. In modern society, tea packaging design attracts a lot of attention. How to reflect the integration of traditional culture and modern culture from the perspectives of shape, pattern and color and cater to consumers needs at home and abroad and make the tea packaging fun has become the key of tea packaging design. The important function of packaging is to attract consumers’ attention and trigger their desire to buy the product. Through the visual design of packaging, it is a vital way to reflect the quality of tea, as well as increase the value of goods. Highlighting the characteristics of tea is the fundamental purpose of packaging. The color, pattern and text attribution are essential element in packaging, meanwhile it conveys the product information. The application of color, pattern and text and other factors in the study make the tea more competitive. It exchanges information between tea and consumer. Good tea packaging can not only improve sales, but also enhance the brand image, and expand spread of traditional tea culture.