The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area

Zhuang Ming Jie,Wang Zi Ling,Chang Che Chang

doi:10.11648/j.si.20210901.15

Abstract

The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate talents. The target of this paper is for talents with new media application capabilities. Research explores the existing problems of the current model from different perspectives such as the distribution of existing universities, curriculum, teacher structure, teaching mode... and so on. Focusing on the strategic positioning of the Bay Area to create a vibrant world-class urban agglomeration, in-depth cooperation between the Mainland and Hong Kong and Macao. The new model of applied undergraduate talent training should be dedicated to building a curriculum system that matches the new industrial capabilities of the Bay Area. Institute + new industry + marketing integrated practice teaching base for production, teaching and research, the model for promoting innovative practice in competitions, and the cooperation between Guangdong, Hong Kong and Macao colleges and universities to explore a teaching model for running schools. The talents cultivated in the Guangdong-Hong Kong-Macao Greater Bay Area should have our own characteristics, which are: international, digital, and innovative talents. Thus, colleges and universities in this district should create such talents to sprout and thrive here. And we also want to build an international platform in the Greater Bay Area to attract talents from all over the world to work here.

Highlights

公司名称(中英文) 中国平安保险(集团)股份有限公司(PING AN INSURANCE) 华为投资控股有限公司(HUAWEI INVESTMENT & HOLDING) 中国华润有限公司(CHINA RESOURCES) 中国南方电网有限责任公司(CHINA SOUTHERN POWER GRID) 正威国际集团(AMER INTERNATIONAL GROUP) 中国恒大集团(CHINA EVERGRANDE GROUP) 碧桂园控股有限公司(COUNTRY GARDEN HOLDINGS) 招商银行(CHINA MERCHANTS BANK) 广州汽车工业集团(GUANGZHOU AUTOMOBILE INDUSTRY GROUP) 联想集团(LENOVO GROUP) 腾讯控股有限公司(TENCENT HOLDINGS) 招商局集团(CHINA MERCHANTS GROUP) 万科企业股份有限公司(CHINA VANKE) 怡和集团(JARDINE MATHESON) 雪松控股集团(CEDAR HOLDINGS GROUP) 美的集团股份有限公司(MIDEA GROUP) 长江和记实业有限公司(CK HUTCHISON HOLDINGS) 友邦保险集团(AIA GROUP) 珠海格力电器股份有限公司(GREE ELECTRICAL APPLIANCES) 中国太平保险集团有限责任公司(CHINA TAIPING INSURANCE GROUP)
The construction of the Guangdong-Hong Kong-Macao Greater Bay Area has a major impact on the cultivation of applied undergraduate marketing talents
The new model of applied undergraduate marketing talent training should be dedicated to building a marketing curriculum system that matches the new industrial capabilities of the Bay Area

Summary

Introduction

公司名称(中英文) 中国平安保险(集团)股份有限公司(PING AN INSURANCE) 华为投资控股有限公司(HUAWEI INVESTMENT & HOLDING) 中国华润有限公司(CHINA RESOURCES) 中国南方电网有限责任公司(CHINA SOUTHERN POWER GRID) 正威国际集团(AMER INTERNATIONAL GROUP) 中国恒大集团(CHINA EVERGRANDE GROUP) 碧桂园控股有限公司(COUNTRY GARDEN HOLDINGS) 招商银行(CHINA MERCHANTS BANK) 广州汽车工业集团(GUANGZHOU AUTOMOBILE INDUSTRY GROUP) 联想集团(LENOVO GROUP) 腾讯控股有限公司(TENCENT HOLDINGS) 招商局集团(CHINA MERCHANTS GROUP) 万科企业股份有限公司(CHINA VANKE) 怡和集团(JARDINE MATHESON) 雪松控股集团(CEDAR HOLDINGS GROUP) 美的集团股份有限公司(MIDEA GROUP) 长江和记实业有限公司(CK HUTCHISON HOLDINGS) 友邦保险集团(AIA GROUP) 珠海格力电器股份有限公司(GREE ELECTRICAL APPLIANCES) 中国太平保险集团有限责任公司(CHINA TAIPING INSURANCE GROUP). Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang* To cite this article: Zhuang Ming Jie, Wang Zi Ling, Chang Che Chang. The Research of Undergraduate Marketing Talents Cultivation Mode Under the Background of Guangdong-Hong Kong-Macao Greater Bay Area.

Results

Conclusion