Abstract
Athlete satisfaction is a sense of satisfaction derived from the leadership, experience and behavior of the coach. This study will expose the athlete’s satisfaction in sports and give advantages of the sports industry generally in Malaysia and particularly at Universiti Utara Malaysia. This study will be helpful in completing research related to sports topics as the results of this study will be able to see the relationship between Coach Management Training Programme, Transformational Leadership and Sports Innovation with Athletes Satisfaction. The subjects of the study were 42 athletes of Universiti Utara Malaysia. This study uses quantitative methods conducted through questionnaires. The use of Statistical Package for Social Science (SPSS) version 25.0 has been carried out to determine the results of descriptive analysis, reliability and correlation. The results show, athlete’s satisfaction has a positive relationship with the Coach Management Training Programme, Transformational Leadership and Sports Innovations.
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