Abstract
The focus of the progressively important topic brought by Information Technology (IT) today on Constituent Relationship Management (CRM) as it is called in academia constitutes the aim of this paper. The author intends to draw particularity on one current and one recent research paper to strengthen the subject of reinvention of CRM from higher education perspective in the African region. Reasons as to why universities are unenthusiastic to adopt new technological trends in this particular portion of the globe which is the African region; this paper discusses factors over adoption of CRM with particular emphasis on its reinvention in higher education.
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