Abstract
The rural ecotourism system can be defined as a complex association of stakeholders. This system of rural ecotourism in relatively poor areas of China can influence rural revitalization strategies. The purpose of this study is to plan a rural ecotourism system among the tourism enterprises, local residents and government by using an evolutionary game theory. Based on the theoretical analysis, an evolution game model for the three stakeholders is developed and the evolution process of strategies is described by replicator dynamic equations. Then, a simulation method and case was used to analyze the stability of interactions among the stakeholders and determine an equilibrium solution in the finite rationality case. Finally, specific control strategies were proposed to suppress instability and an ideal evolutionarily stable strategy was obtained. This provides a theoretical basis for achieving a win-win situation among the three parties. The results of this study suggest appropriate roles for stakeholders in the rural ecotourism project that provide management implications for rural tourism activities, local economy and rural revitalization.
Highlights
Rural tourism has strong market advantages, powerful connection-making functions, emerging industrial vitality and huge driving effects [1,2]
Of ruralof rural ecotourism policies is low, or local residents have a low understanding of the policies, local residents will choose to participate negatively
Local residents may engage in other activities while participating in rural ecotourism projects, such as selling agricultural and sideline products, making special handicrafts, etc
Summary
Rural tourism has strong market advantages, powerful connection-making functions, emerging industrial vitality and huge driving effects [1,2]. There are poor infrastructure facilities and a lack of professional management personnel, which makes it difficult to attract tourists [19,20] To face these problems, the Chinese government needs to seize the policy opportunities, build on the existing foundation and experience, further improve the work of rural tourism to help alleviate poverty, consolidate the achievements of rural tourism, tell the story of rural tourism in China, and further advance towards the “rural revitalization in 2035”. We focus on the tourism enterprises, local residents and government on rural ecotourism in terms of evolutionary game, and analyze the regime mechanism of rural ecotourism among the three stakeholders in the poverty-stricken areas of China. Based on the findings of the study, this paper provides countermeasures and recommendations for tourism enterprises, government, and local residents
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