The Reflection on the Communication of Chinese Culture Under Lasswell 5W Mode

Abstract

This paper tries to make discussions from the perspectives of the subjects, contents, channels, audiences and feedback of the communication of Chinese culture by referring to the 5W communication mode of Harold Lasswell. It is found that the communication of Chinese culture has single subjects, superficial contents, narrow channels and deficient understanding on audiences and feedback. It is suggested that Chinese culture should take the economic globalization as an opportunity, and transform traditional cultures. Meanwhile, it should integrate contemporary cultural elements, develop cultural industry, analyze audience psychology, provide cultural products that meet the interest of audiences, expend information channels, strengthen communication with audience and improve communication strategies in time.