Abstract

Public service advertisement can indicate the relationship between the advertiser and the audience as well as the interaction and negotiation between them. Based on the systemic functional grammar, this research aims to investigate the interpersonal meaning of mood system through syntactic patterns. It finds out that declaratives are the overwhelming majority, followed by imperatives and interrogatives. There are more positive imperatives than negative imperatives, which mean that when advertisers give commands, they tend to specify what is expected to do. Most of the interrogatives used are wh- interrogatives, demanding information on a specific issue. Only three are yes-no interrogatives, which require confirmation or rejection.

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