Advantages of Interactive Public Service Advertising and Analysis of its Audience Preferences

Abstract

The propose of this article is to research the presentation and spread advantage of public service ads; exploring the opportunities and challenges of interaction methods used in public service ads; researching weather interaction public service ads can set up information communication with audiences by sensory contact and make efficient message communication. The article mainly research and analyse the benefits of applying interaction techniques in public service ads by case analysis and questionnaire survey. Article also researches the variation of audience liking in different religions. The conclusion of this article includes a widely interaction technique research like facial recognition, cloud databases, virtual reality and augmented reality. Researching how to set up interactive information communication with audience form diversity sense and dimension to meet people's needs for the development of public service advertising. The innovation of this article lies in the combination of interactive technology research and public service advertising communication, and the combination of interactive public service advertising audience and regional differences research. The application of interactive technology is an inheritance and development of the traditional public service advertising, which make the public service advertising information more vivid in the eyes of the public. At the same time, it also enhances audience’s initiative to receive information.